CORE BUSINESS TOPICS QUESTIONS Essay Example | Topics and Well Written Essays - 2000 words

Center BUSINESS TOPICS QUESTIONS - Essay Example In spite of the fact that this is the situation, the subjective objectives which are alluding to the client saw variables of value based on items or administrations, are considered as the most significant. This is the objective to accomplish consumer loyalty which can be identified with the way that nature of administrations and items can be meant intensity of the organization (Karlof, 1993, p.83). This implies focusing on consumer loyalty is taking the vital productivity course just as the upper hand to progress rather than the employable proficiency (p.5-7). Instances of organizations that work on this way of thinking are the up-advertise vehicle brands, for example, Jaguar, Mercedes, BMW and Saab (Karlof, 1993, p.5-7). It is significant in the changing present day economy however to have balance between consumer loyalty and cost productivity to have the option to endure. In any case, on the off chance that one factor ought to exclusively be picked, nature of administrations offered and items produced ought to be the principle need. The information on the contrast between business exploration and revealing can be considered as a central business idea required in the foundation and activity of a business. Business exploration can be characterized as the information social affairs strategies attempted corresponding to business. It likewise covers the examination of the information accumulated with the points in fixed with the improvement of the business regarding productivity and consumer loyalty (Bryman and Bell, 2007). Business covering the other hand, manages the introduction, conveyance and scattering of the assembled information and data with respect to the activity and the executives of the business. In the advancement of new innovation, new ways are being utilized in the said control, for example, PC based business revealing (Beattie and Pratt, 2003, p.155). One case of the advancement in business detailing is the EBR or the Enhanced Business

Risk Mangement and Worker Protection Essay Example | Topics and Well Written Essays - 750 words

Hazard Mangement and Worker Protection - Essay Example Hazard the executives includes strategies and measures that can be utilized to limit or dispose of impacts emerging from chance. Hazard the board comes to fruition through certain different advances, for example, recognizing the danger, dissecting and organizing strategies toEvery business faces chances some which uncover the business however they are controllable and unsurprising. Others are difficult to control or to anticipate therefore prompting vulnerability in tasks of the business. Deciding danger and controlling it is one of the most basic factors in hazard the board. Delineating certain measures and practices helps the association to control chance in the event that it is controllable or formulating techniques to recoup from misfortune because of flighty and dubious hazard. The administration ought to guarantee that appropriate measures are set up to take out or lessen the impacts of hazard in the association (Hopwood and Thompson, 2006). As indicated by Occupation Safety an d Health Administration (OSHA), social insurance and safeguard measures ought to be introduced in the work environment to diminish impacts of hazard on the off chance that it happens. This implies dangers, for example, pandemics ought to be decreased by utilization of measures that can diminish the spread of the condition on the off chance that it happens. For example, if a scourge like flu happens in the work place, the social insurance group ought to rush to identify and presume the pandemic from the patient. This ought to be trailed by quick human services conveyance to the patient and setting the patient in an encased spot to evade spread.

Should We Allow Gay Marriages as Civil Unions

What is the degree of viability of Freshmen Orientation Program as apparent by approaching first year understudies for S. Y. 201 1-2012 as a whole gathering and when arranged by (a) sex, (b) High School of root, (c) High School scholastic execution, (d) spot of living arrangement and (e) financial status? 2. Are there huge contrasts in the apparent degrees of viability of Freshmen Orientation Program characterized by (a) sex, (b) High School of starting point, (c) High School scholastic execution, (d) spot of living arrangement and (e) financial status?In perspective on he going before issues, this speculation was progressed: There are no critical contrasts in the degree of adequacy of F-Irishmen Orientation Program as apparent by approaching first year understudies gathered by (a) sex, (b) High School of beginning, (c) High School scholarly execution, (d) spot of habitation and (e) financial status. The members of this examination were the primary year understudies joined up with baccalaureate programs at West Visas State University-Main Campus for the principal semester of school year 201 1-2012. We will compose a custom paper test on Green beans Orientation Program or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The impression of the main year understudies of West Visas State University were estimated by the utilization of an analyst made rating scale. This properly practiced rating scale was then oppressed for fitting measurable information examination. For information examination, Mean, Standard Deviation, t-test for autonomous examples, One-Way Analysis of Variance were used. The rule on acknowledgment or dismissal of the invalid speculations was set at 0. 05 alpha level. The discoveries of the investigation were the accompanying: 1 .Whether taken as a whole gathering or characterized by sex, secondary school of starting point, secondary School scholarly execution, spot of living arrangement and financial status, the University Freshmen Orientation Program was seen to be Very Effective by the green beans understudies. 2. Huge contrasts existed in the apparent viability of the University Freshmen Orientation Program among the main year understudies assembled by sex and STAFF section, for the females and those in the center financial status.First year understudies didn't vary essentially in their impression of the Freshmen Orientation Program when characterized by secondary school of birthplace, spot of living arrangement and secondary school scholastic execution. Ends Based on the discoveries of the examination, the accompanying ends were made: 1. The primary year understudies of S. Y. 201 1-2012 of West Visas State University-Main Campus, regardless of whether as a whole gathering or when arranged by sex, secondary school of beginning, secondary school scholarly execution, spot of living arrangement and financial status saw the Freshmen Orientation Program as Very Effective.They discover the Freshmen Orientation Program entirely important with regards to setting them up in their progress to school since it had the option to address their requirements as needs be. It had the option to assist them with acquainting tit the various projects, approaches, associations and administrations the college offers just as illuminate them regarding what is anticipated from a West Visas State University understudy. 2. Critical contrasts were noted in the apparent degree of adequacy of the Freshmen Orientation Program among first year understudies assembled by sex and financial status, with females and those in the center financial status having a higher discernment. Females having higher discernment might be ascribed to them setting more an incentive on the advantages of training. They focus more and they have a more profound enthusiasm on building a relationship with the college as a whole.Those in the center financial status additionally have a higher impression of the Freshmen Orientation Program and this might be because of them esteeming what they have as existing apart from everything else. Since they are neither rich nor poor, they utilize whatever can indicate their insight and assist them with making progress later on. Then again, contrasts in secondary school of beginning, spot of living arrangement and secondary school scholarly execution of first year understudies didn't fundamentally influence or impact their impression of the adequacy of theFreshmen Orientation Program. Suggestions The result of the investigation furnished the vital data concerning the hypothesis and practice with pertinence to the apparent adequacy of the For hypothesis. The aftereffects Of the examination underpins Beers Self-discernment Theory which expresses that people come to know their own perspectives, feelings, and other inside states incompletely by inducing them from perceptions of their own conduct or potentially the conditions wherein this conduct occurs.The individual sees the viability of the direction program by watching myself during his change period to the college and this might be confirm by surveying oneself of how well he is recognizable West Visas State University. The outcome in this way is moored in singularity, where singular contrasts stumble upon seeing the adequacy of the direction program. Such contrasts might be brought about by specific factors, for example, sex, or financial status.But the general consequences of the investigation shows that the understudies impression of the Freshmen Orientation Program was extremely viable. Factors including secondary school of cause, spot of home and GAP didn't impact the view of th e primary year understudies. In any case, there is a critical distinction on the impression of first year understudies when gathered by sex and financial status. For training. The consequences of this investigation mirror the positive view of first year understudies on the Freshmen Orientation Program.It underscores the significant job of the Office of Student Affairs alongside the University Student Council in keeping up and improving the successfully of the said program. The outcomes additionally demonstrate the proceeding with need of directing a direction program that is exhaustive and instructing naturally. The University Student Council must proceed in keeping up or improving the association of the rookies direction program, this is to additionally acclimate the green beans with the college rules and arrangements and blunders and errors can be avoided.The viability of the first year recruits direction program shows the need of leading it at each beginning of the school year. Proposals Based on the discoveries and finishes of the examination, coming up next are the drawn suggestions: The Office of the Student Affairs, alongside the colle ge Student Council ought to be lauded for the extremely successful outcome f the Freshmen Orientation Program. It is suggested that they proceed with the great practice and expect to additionally improve the said program.

Love from the Inside Free Essays

Shakespearean poem 130 â€Å"My mistress’ eyes are in no way like the sun;† is a work composed for the normal man. It is written in such an oversimplified way, that anybody can comprehend the thought Shakespeare is attempting to pass on. Regardless of its straightforward external appearance, piece ass’s inside instruments are utilized splendidly to additionally show Shakespearean point. We will compose a custom article test on Love from the Inside or then again any comparative subject just for you Request Now By utilizing the customary arrangement of a Shakespearean work, concentrating on the renaissances’ famous subject of affection, and immersing this perfect, Shakespeare authorizes the topic outward appearances are irrelevant in all parts of his poem. Poem 130 is handily recognized as a Shakespearean work since it contains the entirety of the urgent parts of one. It has 14 lines masterminded in three quatrains and a couplet, an ABA CDC expense egg rhyme conspire written in poetic pattern, just as numerous instances of sound similarity and comparisons. The first line’s analogy, â€Å"My mistress’ eyes are not at all like the sun;† (line 1) sets the entire mind-set of the piece by saying something the peruser is unquestionably not hoping to hear. This isn’t the main comparison utilized. In spite of the fact that this is the main line that has a â€Å"like† in it, there are different analogies utilized all through the work where â€Å"like† or â€Å"as† are inferred. â€Å"Coral is unmistakably more red than her lips’ red,† (line 2) is Just one case of this. â€Å"l have seen roses damasks, red and white/But no such roses see I in her cheeks,† (Lines 5-6) is the main allegory in the poem, each other examination is an inferred likeness. A large number of these metaphors likewise contained instances of sound similarity. â€Å"Nothing like the sun,† (Line 1) is a straightforward case of this. This piece is organized precisely how you would anticipate that it should be, anyway the subject is tended to in such an eccentric way, that it will distract you. Because the entirety of the numbers look directly on paper doesn't imply that the piece is Just similar to some other poem written in this configuration. It might have a similar organization with all of Shakespearean different works, yet the manner in which it is composed is very unique in relation to every one of them. It is humorous not genuine. In the renaissance numerous creators and artists started to fixate on affection. They saw it as this ideal thing. Such a significant number of thoughts and assessments about adoration were tossed out as plays, sonnets, tunes, stories, and so on , that it turned into an unachievable dream because of the exclusive requirements of the sweethearts. Genuine affection was between two flawless individuals, who looked and went about in that capacity. It was not between two average folks who were imperfect in their appearance and height. Shakespeare centers around affection in this work Just as much as those authors and writers did in theirs; the thing that matters is that Shakespeare plays on their ideal goals to make a satiric depiction of genuine affection. He says something contrary to what he realizes his peruser hopes to hear in the exemplary love sonnet. Rather than long delectable secures falling her back, â€Å"black wires develop on her head† (line 4). His paramour didn’t skim over the ground like a goddess. She rather â€Å"treads on the ground† (line 12). Shakespeare doesn’t puff up the thought of affection like such huge numbers of his associates do. He spreads reality out directly before the peruser. The picture of affection he places in the reader’s mind isn't one of excellence. Truth be told, Shakespeare tested the says of the basic Renaissance love author in this piece by making a nitty gritty picture of an exceptionally ugly lady. A snappy look at the sonnet may make you decipher it as exceptionally harsh and debasing, yet when you study it all the more intently you tint that it is in reality very closest and true. Potato the sweetheart in this sonnet continues endlessly for 12 lines about how appalling his courtesan is, he summarizes the genuine significance of his tirade in the last couplet, â€Å"And yet, by, paradise, I think my adoration as uncommon/As any she gave a false representation of with bogus look at. Lines 13-14) In two lines he summed up genuine affection. Everybody feels that the individual they love is most â€Å"rare† regardless of how wiry their hair may be or how unhorse their cheeks are. There is a great deal more to adore than essentially looking like it outwardly, you need to feel it within. Shakespeare recorded it in this piece to show everybody that affection isn't this grand desire that simply the most elite can accomplish, it is a feeling shared by everybody regardless of what you resemble, or from what social status you originate from. There is a great deal to be educated room this piece. Not exclusively do the words express a subject of cherishing internal magnificence, yet the arrangement it is written in bolsters this exercise completely. Love in the Renaissance is investigated in a novel way and prompts an ethical that we can legitimately apply to our lives. Love is certainly not an outside idea to a great many people, understanding that the significant part is within is the main route for anybody to grasp love completely. By concentrating how the structure and arrangement of the piece bolster Shakespearean thought that outward appearances are unimportant, we can figure out how to grasp love completely. Step by step instructions to refer to Love from the Inside, Papers

Interactive TV Essays - New Media, Science And Technology Studies

Intelligent TV The Web and the Internet are the most recent innovations to be outfit by organizations attempting to create intuitive TV. This paper surveys the endeavors of innovation organizations and supporters to consolidate TV and the Web in their items and exercises, and how clients are as of now utilizing them both at home. It audits some exploration in transit that TV and the PC/Internet are utilized at home, and recommends some way that the Web could be incorporated with TV use. Not at all like prior intuitive TV ventures, where the development was to a great extent directed away from public scrutiny and among consortia of organizations, the development condition in which Web-based intuitive TV is being created incorporates an immense number of existing clients, innovation and content providers who assume a functioning job the advancement procedure. The idea of social learning is proposed as a zone of improvement of apparatuses for comprehend the procedure of specialized, social and social change around advancement of this sort. Specifically shafts of fascination is acquainted with comprehend why a colossal quantities of gracefully side players and clients are situating towards the Web as a potential answer for intelligent TV. 1. Presentation Of all the dreams of things to come of TV (note 1), intelligent TV (I-TV) is maybe the most radical and amazing. In this vision the omnipresent TV will change from being a gadget to sit in front of the network shows or films into a home terminal for access to and communication with arranged intelligent innovation, projects and administrations. The conceivable outcomes and advantages of the innovation appear to be plainly obvious, if no one but they can be made to work successfully and at a humble cost. Commonly we have been advised to anticipate intuitive TV any day now. (note 2) However, after a huge number of dollars spent, and numerous pilots and administration terminations, the greater part of us are still no nearer to having intuitive TV than two or three hundred accessible teletext pages, and some telephone in TV appears. In the endeavors to make I-TV, various applications and advancements have been attempted, with organizations pulled in by the conceivable outcomes of each new age of innovation, and reacting to the constant strain to grow new items, be they advances, administrations or projects so as to keep up a lot of customer spending. The blast of the Internet and Web is another shaft of fascination for intuitive TV engineers that appears to tackle a large number of the issues and vulnerabilities of prior frameworks: out of nowhere the advancements, substance, clients and employments of intelligent administrations are there and demonstrating effective, every one of that should be done it incorporate them into TV. For the expert of new developments in TV, three issues emerge as organizations are pulled in to the Internet and the Web as an answer for intelligent TV. 1. Rather than being constrained by few corporate players, the innovation and administration of the Web and Internet are in the open space, and evolving quick. The development condition is various, heterogeneous, and includes a huge number of organizations and above all clients in forming the innovation and administrations, which makes the board of advancement increasingly mind boggling and give the market an a lot more grounded voice. 2. There is major vulnerability over the significance of Web-style intuitiveness to the utilization of TV. Numerous reporters accept that substance and administrations on the Internet or on the other hand intended for the PC terminal may not be important for some clients of the TV, while others wager on the blast of web based business through TV Web terminals. 3. The TV is not, at this point the main window for intuitive administrations to the home. The PC is an inexorably normal other option, and is a increasingly adaptable and open stage or intelligent administrations. The modest web set-top box may confine development and fix administration and uses in a manner that is baffling to end clients and specialist co-ops the same. Also, there is an developing worldview in the innovation business of various 'low profile' terminals for intuitive administrations. This could dismiss venture and consideration from both the PC and the TV. What connects these issues is the significance of the end clients as dynamic players in the development dissemination process. It was end-and middle of the road clients embracing the Internet and Web that pulled in intelligent TV engineers, and it is these clients who are currently legitimately engaged with the advancement procedure. This paper utilizes social learning (S?rensen 1996) as an logical structure of socio-specialized change that incorporates a combination of end clients in the development and dispersion process. Social learning goes past the advancement and dissemination of innovation and substance to incorporate the

Cognitive-Behavioral Therapy for Depression and Anxiety

Cognitive-Behavioral Therapy for Depression and Anxiety Depression Treatment Print Cognitive-Behavioral Therapy for Depression and Anxiety CBT is a Great Option if Youre Struggling with Depression or Anxiety By Leonard Holmes Updated on February 03, 2020 Depression Overview Types Symptoms Causes & Risk Factors Diagnosis Treatment Coping ADA & Your Rights Depression in Kids Seb Oliver/Getty Images There are many different approaches to psychotherapy. Some therapists identify with a particular approach or  orientation while others draw from a variety of different approaches. Cognitive-behavioral therapy  (CBT)  is one specific orientation of psychotherapy that seeks to help people change how they think.?? Cognitive-Behavioral Therapy Cognitive-behavioral therapy is based on cognitive theory and was developed by Aaron Beck  for anxiety and depression.??? CBT  is a blend of cognitive and behavioral therapies that ?help patients tune into their internal dialogue in order to change maladaptive thinking patterns. Beck developed specific procedures to help challenge a depressive clients assumptions and beliefs and help patients learn how to change their thinking to be more realistic and thus lead to feeling better. There is also an emphasis on problem-solving and changing behaviors and clients are encouraged to take an active role in their therapy. Other Types of Cognitive-Behavioral Therapy One type of CBT is rational emotive behavior therapy (REBT), which was developed by Albert Ellis. Ellis considers strong emotions to result from an interaction between events in the environment and our beliefs and expectations. Some of these beliefs can be too strong or rigid. For example, maintaining a belief that everyone should like you. With REBT, you would learn to change that belief so that it is less extreme and less likely to interfere with your life. Your belief could then change to wanting people to like you  but realizing that not everyone will. Another form of CBT is dialectical behavior therapy (DBT), which was developed by Marsha Linehan primarily to be used for patients with borderline personality disorder (BPD).??? DBT emphasizes working on accepting thoughts and feelings instead of trying to fight them. The goal is to get patients to accept their thoughts and feelings so that they can eventually change them. Exposure and response prevention therapy (ERP) is yet another type of CBT that is usually used for obsessive-compulsive disorder (OCD). In this therapy, patients are exposed to the situations or objects that cause them the most fear (obsessions)  but are not able to engage in the behaviors that help relieve the anxiety they feel (compulsions). For example, if you are afraid of germs, during ERP, your therapist might have you touch money and then not wash your hands for a specific amount of time. Practicing this over and over helps you gain confidence in dealing with the accompanying anxiety and can greatly help relieve symptoms of OCD with repeated exposure.   Does CBT Work for Depression? It has been difficult to research the effectiveness of psychotherapy  since the term can refer to so many different activities. Cognitive-behavioral therapy, however, lends itself well to research and has been scientifically proven to be effective in treating symptoms of depression?? and anxiety. It tends to be short- to moderate-term, in contrast to some other orientations because of its focus on the present, as well as on problem-solving. Its mission to educate the patient to learn to become their own therapist also makes it a long-term treatment. Medications or Psychotherapy? Depression and anxiety can be treated with medications, psychotherapy?? or both. Some research has shown that the combination of medications and therapy can be particularly effective.   Insurance companies sometimes encourage family doctors to prescribe medications rather than refer to a mental health professional for psychotherapy. There are times when this may be appropriate, but there are other times when psychotherapy is clearly indicated. If you are taking an antidepressant or an anxiety medication and you believe that part of the problem is not being addressed, consider seeking help from a mental health professional. The 7 Best Online Anxiety Support Groups

Nutrition Recommendations - Free Essay Example

Josephine’s current height and weight are 5’2† and 117lbs. At 20 years old this puts her BMI in the normal range at 21.4 (Bmi-calculator.net, 2018). Even though she has an eating disorder, it’s not until the BMI reaches less than 18.5 that it is considered underweight (Bmi-calculator.net, 2018). Of course, BMI isn’t always the most accurate anthropometric measurement. Body type should be taken into consideration as well as the ratio of body fat mass to lean mass. The last time Josephine was in my office I put in an order for blood work. I recently received the results of those tests and have been able to evaluate them. Of the five vitamins and minerals, as well as albumin I tested for, only one came within normal range. Her potassium, although on the lower end of the scale was still in the normal range at 3.8 mEq/L. Josephine’s albumin, sodium, iron, and vitamin B12 were all lower than what is considered in normal range. In short, the reason her levels were lower than normal is because her food intake has decreased due to her eating disorder. However, I have assessed her dietary record and looked into why each nutrient was insufficient. Potassium is essential in maintaining the balance of fluids and electrolytes (Healthyeating.sfgate.com, 2018). I believe the reason Josephine’s potassium levels are at least in range is because navy beans and avocado, both foods of Guatemalan culture, are rich in potassium. Her iron is very low because she is not eating enough red meat or a lot of dark leafy greens (Healthline, 2018). Down the road Josephine may suffer from anemia due to her lack of iron in her diet. I see that she consumes very little meat and dairy which is making her deficient in B12. This deficiency can cause her to experience weakness and fatigue (Skerrett, 2018). Although it’s encouraged to intake a lower amount of sodium to ward off high blood pressure, consuming too little can be harmful as well. Sodium, like potassium, helps our bodies regulate fluids around our cells (Verywell Fit, 2018). Josephine teaches salsa throughout the week and most likely sweats during her classes. I don†™t see that she is drinking beverages with electrolytes as she teaches or that her mother cooks with salt, which explains why her sodium is low. Lastly, her albumin levels were lower than normal range. Albumin binds with other substances in the blood and transports the substance to different parts of the body. Josephine’s weight and malnourished state is the cause of her low albumin levels and can lead to the accumulation of fluid in the abdomen and lungs if she does not change her diet (Hepatitiscentral.com, 2018). After reviewing Josephine’s food record, I see many areas that need improvement. The first recommendation I have for Josephine is to increase her intake of red meats and dark leafy greens in order to increase her iron levels. It will become difficult for Josephine to maintain going to school and teaching salsa classes if she is feeling weak or fatigued. My second recommendation is to add in 2-3 snacks throughout the day. Josephine may feel less guilty about eating snacks if they are healthy. It may also be not as overwhelming to her if the snacks are small. She will not experience feeling overfull and she will also have the added benefit of subtly increasing her caloric intake. Thirdly, I recommend adding some sodium to her diet. This can be in the form of moderate amounts of salt added to prepared foods or even drinking Gatorade in the evenings when she teaches salsa. This will help her body maintain the proper fluid balance. It’s important to have specific and measurable goals for Josephine to work on in order to improve her diet and overall her health. The first goal is to maintain her weight so that she does not fall into the underweight BMI category. Considering she is teaching salsa throughout the week, Josephine needs to be eating 1,725kcal/day in order to maintain her current weight. I think it’s a good goal for Josephine to commit to meeting her current daily energy requirements. I don’t recommend that she counts the calories herself, but I would like her mother to be in charge of that task, so Josephine does not become obsessed with the number. The second goal I have for Josephine is to increase her dairy intake to 2 servings a day in the form of 2 snacks. The first snack can be Greek yogurt with fresh fruit and granola and the second snack can be whole-wheat crackers with a soft cheese spread and avocado slices. This increase in dairy will help increase her B12 intake . My last goal for Josephine is to make a conscious effort to consume one 16fl oz. bottle of Gatorade on the nights she teaches salsa. This increase in sodium will stabilize her fluids and prevent her from becoming dehydrated or weak, while also contributing to her daily energy requirements. I believe that these are manageable goals for Josephine, especially with the support from her family.

Video Games and Its Effect on Children - 2187 Words

OUTLINE Thesis Statement Abstract Sociological Effects * Social Development * Interaction with peers * Relationships and interpersonal skills Psychological Effects * Aggressive behavior * Psychiatric Symptoms * Addictive behavior Health Effects * Risk of obesity * Insufficient physical exercise * Risk of VGRS (epileptic seizures) Effects on Academic Performance * Educational software * Positive effects on learning and academic skills * Negative correlation on time spent on games and academic performance Conclusion Bibliography THESIS STATEMENT Excessive playing of video games can cause decreased social interaction, psychological†¦show more content†¦It was suggested that playing video games could be a forum for interpersonal communication. â€Å"Firstly, video games can serve as a central activity for interpersonal interaction, providing an activity for friends to participate together (like playing cards or engaging in physical recreation). Secondly, online video gamers can promote interaction with others across the game network and establish new friendships and thirdly, video games and their characters can provide a source of pseudo-social relationships for the game player† (cited in Barenthin and Van Puymbroeck, 2006). In an interpretive study on kindergarteners, Bacigalupa (2005), found that even small children rather spend time playing video games when given the opportunity, than play with each other. He observed that â€Å"when children were focused on video games, their interactions with one another were disjointed, rushed, and ineffective†. â€Å"Research demonstrates the importance of social skills in life and relationships, while other research indicates a lack of social interaction when playing video games† (Barenthin and Van Puymbroeck, 2006). The psychological implications and effects of video on children have been the focus of numerous studies. Dworak, M., Schierl, T., Bruns, T., and Strà ¼der, H.K. (2007), have indicated that computer gaming could result in psychiatric symptoms, especially emotional and behavioral symptoms such as aggressive behavior. According to Tish and Klasen (2006), â€Å"studies have begunShow MoreRelatedThe Effects Of Video Games On Children Essay1279 Words   |  6 PagesIntroduction Video games have always been a controversial type of entertainment, that may come from how relatively new video games are compared to other mediums of entertainment[1]. Maybe because of that when a violent crime occurs and the culprit has played a lot of games the media is quick to point at violent games as the reason for the crime, but is that true or are the media just biased or looking for quick views, this report aims to answer that question. 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Sometimes children refrain from completi ng important duties and dedicate all of their time playing videoRead MoreVideo Games And Its Effects On Children940 Words   |  4 Pageswas bored they went outside to play, they created new games, or they played with friends. But, for the past three decades, video games and other digital media have been persuading many adolescents and children to spend the majority of their time playing them. Video games seem to satisfy children’s natural need to interact socially, however more often than not, they lead to social isolation. Overexposure to digital media, such as video games is detrimental to the health and function of a child’sRead MoreVideo Games And Its Effects On Children1519 Words   |  7 PagesVideo games in the 21st century have transformed from friendly competing into guns, explosions, and major violence. Video games are getting away with more violence every year and the games are becoming more extreme. The consistence and severity of violence is at an a ll-time high leading the most popular games in the gaming community to have a ‘mature’ rating due to the considerable amount of violence involved. For example, one of the highest selling video games of all time grossing one billion itsRead MoreThe Effects of Video Games on Children1656 Words   |  7 PagesIntroduction For more than 30 years, video gaming has been a popular activity amongst many of America’s children. With over $63 billion (Reuters, reuters.com) worth sold each year, video games are here to stay. While much controversy has arisen over the subject, video games have benefited the United States of America and its citizens to a great degree. For example, the military and CIA use gaming to train soldiers (Davidson, www.ehow.com), and classrooms use video games to teach students. The potentialRead MoreThe Effects Of Video Games On Children1034 Words   |  5 PagesThe world of today has developed in a way that even children are affected by technology. They enjoy video games in their leisure time and even prefer them to studying that, in its turn, can contribute to their poor performance in the class. These days, video games have become an issue that has brought concern to many people from parents to scholars about their potential effect on the future of children through influenci ng their conduct. They feel that the violent behavior or any other negative consequence

Richard Wagner Of 1813-1883 Born - 1735 Words

Richard Wagner of 1813-1883 born in Germany became one of the world’s most influential dramatic composers best known for his operas. Wilhelm Richard Wagner was born in Leipzig, Germany on May 22 1813, the ninth child born into a middle-class family. He attended school in Dresden, German, growing up, he showed very little interest in music he was only concerned with writing poetry. Wagner continued on and at the age of 11, he had written his very own drama, and by the age of 16 he was composing his own musical compositions. Although Wagner didn’t complete his preparatory education curriculum, he still enrolled in Leipzig University in 1831. However, with very little patience with academic techniques he dedicated himself to the†¦show more content†¦Shortly after his return to Germany, Wagner became involved in the German political revolt (1848-1849) in which he wrote many articles advocating the revolution and he also became an active activist in the Dresden uprising of 1849. After the uprising failed warrants were issued for Wagner’s arrest, so he was forced to flee once again from Germany. Wagner fled to Switzerland, where he resided for the next 12 years. During his time in exile Wagner had written an essay titled Gesamtkunstwerk â€Å"The Total Work of Art† (1849), where he had given the direct description of his ideas of collaborations that combined: drama, music, dance, poetry, singing, and many other forms of art in one element. His belief of changing the style of the presentation would give the audience an unexpected experience of both music as well as drama so he created a presentation to interpret his idea in which he wanted to create a tremendous transformation of the element of presentation to an audience. Although Wagner created many pieces, he felt as though he could change the style and limitations of how opera was to be perceived. So Wagner showed his newest mature style that was to be considered an art of expression of self-realization of freedom, he did not want it to be categorized as an opera, this style later became to be known as â€Å"music drama†. With his new

Finger Hut Strategy Essay - 1410 Words

â€Å"Business ethics is the application of ethical values to business behavior. It applies to any and all aspects of business conduct, from boardroom strategies and how companies treat their employees and suppliers to sales techniques and accounting practices. Ethics goes beyond the legal requirements for a company and is, therefore, about discretionary decisions and behavior guided by values. Business ethics is relevant both to the conduct of individuals and to the conduct of the organization as a whole.† With this statement can we say that Fingerhut’s price strategy is unethical? In order to answer this question we need to digest certain issues of â€Å"Fingerhut’s Price Strategy† case with the point of views of Roger Crisp â€Å"autonomy and creation†¦show more content†¦Roger Crisp would raise the issues that the marketing techniques of Fingerhut cause their customers to act automatonously. Crisp would affirm his idea with the fact that the specialized mail catalog created desires that forced (instead of made them want) its customers to buy their goods. The idea of making their payments easy, low and displaying them instead of the real end price, Crisp would see as deceiving. Crisp would say that by Fingerhut relating the real price of the goods to low payments in a way is like brainwashing their customers to believe that the item is actually cheaper when in reality their goods were up 100% more expensive then their competitors. The fact that their customers were in the bottom of the wealth pyramid, it could be seen that they were not well educated and probably could not really see the price differences in the goods they were buying and the price that they should, in a fair market, be paying. So with Fingerhut marketing techniques and motives, Crisp would affirm that the low-income consumers were being exploited and therefore Fingerhut was conducting its business unethically. Milton Friedman would not agree with Roger Crisp that Fingerhut exploited their low-income customers. Friedman would look at the â€Å"Fingerhut’s Price Strategy† case in different point of view; he would say that Fingerhut was acting ethically because they were conducting business in aShow MoreRelatedMarketing Strategy Of Yum Company Essay1440 Words   |  6 Pagesservice in China and is unparalleled in terms of market share against any fast food business in China. Currently YUM! Brand has over 3,000 KFC stores in 650 cities and nearly 500 pizza huts in 120 cities. This phenomenal rate of expansion in China alone is the result of a mixture of Pricing and Marketing strategies specifically designed for the China market. Starting from 1987, the first KFC store was hugely attractive to Chinese citizens. 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A Critique Of Erich Fromm - 774 Words

Dean Kiamos Professor Holly Rene Dotson EN 101-056 9 January 2014 A Critique of Erich Fromm â€Å"Disobedience as a Psychological and Moral Problem† Erich Fromm is â€Å"one of the twentieth century’s distinguished writers and thinkers† and has many interests in psychology, philosophy, history and sociology. He closely studied the works of Sigmund Freud and Karl Marx and has published on both of the philosophers. In his article â€Å"Disobedience as a Psychological and Moral Problem†, Erich Fromm, successfully discusses his views on the debated fact of obedience vs disobedience in human evolution and how mankind is effected through disobedience and obedience with his opinions and historical evidence. For many years kings, parents, bosses, and parents have claimed that â€Å"obedience is a virtue† meaning submission to another s authority with a high moral standard and ‘disobedience is a vice† meaning failure or refusal to obey rules or someone in authority with an immoral behavior. He starts his point of view containing by sta ting â€Å"human history began with an act of disobedience, and it is not unlikely that it will be terminated by an act of obedience†. He is primarily stating that humans have to be disobedient if they are going to succeed in life. One example he uses to reflect on the statement is the history of the Hebrew myth of Adam and Eve living in the Garden of Eden. Adam and Eves first act of disobedience when they ate the forbidden fruit. â€Å"Their act of disobedience broke theShow MoreRelatedEssay on Obedience1004 Words   |  5 PagesErin Poulsen ACP W131 Mr. Scanlan 19 October, 2015 Comparative Critique Obedience and Disobedience has been a part of key moments in history. Many have studied forms of obedience to learn how it affects people and situations. For example, Stanley Milgram conducted a well-known experiment in which the subject, named the â€Å"teacher† must shock the â€Å"learner† every time he doesn’t remember a word pair from a memory test. The focus of this study is on the teacher, and whether they will administerRead MoreHaving Orientation and It’s Relationship to Capitalism1477 Words   |  6 Pagesbeing orientation, and a critique of capitalism in its relationship to having through my interpretation of Erich Fromm’s To Have or to Be. The Having Orientation It could be assumed that having is the normal orientation in which people live their life by in the modern societies of Europe or North America. Erich Fromm stated, To acquire, to own, and to make a profit are the sacred and unalienable rights of the individual in the industrial society (From 1976:57). Fromm is clearly explaining thatRead More A Communist Society Essay example1053 Words   |  5 Pagesfor him. 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The pigs take control of the opposite animals because the other animals understand that they lack know-how, and are gullible. Even if the other animals do have distinctive critiques, they go together with what Napoleon is pronouncing due to the fact they cannot compare to him. This example similarly demonstrates the concept that abuse of schooling, pushed by using the temptation of electricity, creates oppression. UltimatelyRead MoreSnapshot1702 Words   |  7 Pagespsychoanalyst Anna Freud; German-American psychologist Erik Erickson, Austrian-British psychoanalyst Melanie Klein, English psychoanalyst and physician D. W. Winnicott, German psychologist Karen Horney, German-born psychologist and philosopher Erich Fromm, and English psychiatrist John Bo wlby. Contemporary psychoanalysis comprises diverse schools of thought, including ego psychology, object relations, interpersonal, Lacanian, and relational psychoanalysis. 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Dont Do Drugs Free Essays

Hi I’m Alma and this my opinion on why you shouldn’t use drugs. I believe that drugs ruin your body, mind , and life. Drugs affect your body in many different ways such as brain damage , heart problems, kidney failure, liver problems and the list goes on and on. We will write a custom essay sample on Dont Do Drugs or any similar topic only for you Order Now First of all Drugs are against the law and until the law is changed, anything to do with growing, transporting and selling of drugs is illegal. So unless you want to spend some time behind bars i suggest you think twice before trying any drug. The most common drug that is used is marijuana. A lot of people say its not bad and that it helps with pain blah blah blah but when really marijuana can be the cause for people to go to stronger more addictive drugs such as heroine, cocaine, and crystal meth. These drugs are known for basically taking over peoples lives. All it takes is to try it once and then bam your hooked on it. They’ll do anything just to get that high feeling they first got. Which means they have to use more and more of the drug each time just to get that high feeling once again. Drug addicts often think and act differently when using drugs. They will often steal from their family, and there’s more of a chance that they’ll abuse them physically and mentally. The hardest thing for drug users is trying to quit. People get withdrawals where they can become depressed , have anxiety, become restless and many other hard side affects to deal with. So why go through all that struggle when you can simply just say no? Another reason to stay away from drugs is because they can hold you back from getting your dream job or even a job period and from being able to be around family and friends. Many drug users tend to lose all their friends and family because they either don’t trust them, they’re a bad influence or they’re violent. I for one wouldn’t risk loosing my family or friends because of drugs its just not worth it and why worry about if their going to make you take a drug test to get that job you really want. When you can be worry free if your drug free and then you can get any job you want. The last reasons to stay away from drugs is that they can have irreversible damage not only to your body but to your mental health. Many people have been known to loose touch with reality and in most of those cases its hard for them to return to normal mental capacity. There are people who are often in denial that they have a drug problem that can ultimately lead to overdose and death. In my opinion you should stay away from all drugs, because of these three main reasons. The First one being Drugs are illegal and using them can lead to the lost of your freedom for many years. The second reason is There’s a high probability of getting addicted and you can end up loosing everything and everyone you love. The final reason is that drugs can cause you to lose your sanity and eventually your life. This is why i chose not to use drugs because i don’t want to risk loosing my loved ones and my life. Hopefully this will convince you not to ever try drugs either. How to cite Dont Do Drugs, Papers

Dress Codes and Hair Restrictions are Vital Essay Example For Students

Dress Codes and Hair Restrictions are Vital Essay John Doe walks into a skyscraper, confident and well groomed wearing a tie, suit, and dress shoes. His confidence moves him forward, as he enters an elevator going up to the 23rd floor. He approaches his first job interview since leaving Jesuit Prep: McAllen McAllen Law. This well groomed man graduated from Jesuit prep, which had a dress code and hair restrictions. This dress code and hair restrictions evolved young men into mature adults over a 4 year period at Jesuit. The dress code and hair restrictions play a vital role for our future as they build class integration, increase our image in the community, and dress the students for business, not play. Jesuit Prep needs to continue this vital dress code and hair restrictions for the future. Having a school full of students wearing the same clothes and hairstyles helps build an integration within the class. Students that wear many different styles of clothes all come together wearing similar pants, shirts, ties, and shoes. Through a dress code and hair restrictions, everyone is helped to be made more comfortable by wearing similar clothes, otherwise, people may feel alienated with less trendy or cool clothes. Hairstyles help ease this integration as well by giving each person similar styles making everyone feel more at ease. The overall integration helps the students realize that although people may look similar, the idea that everyone exhibits will be greatly different. These different ideas are present in everyone, and the dress code and hair restrictions help illustrate that just because someone looks the same, they do not think the same. When the students get jobs or find careers in their future, it will be helpful to know that even though all their co-wor s seem similar, they are in actuality very different. This approach to future jobs and careers will give the students an advantage in being open minded with people. The dress code and hair restrictions will help Jesuit students by improving their image they present to the outside community. An image is a very important part of any students life. How others perceive us will impact many future decisions others make. By abiding to a dress code and hair restrictions, our image will come across to others as very clean, organized, and responsible. Future business partners and bosses will always be more trusting with people who fit that image. Within everyones life, there is a time for fun and a time for business. While some people wait until they are well passed high school before they prepare for business, Jesuit is in the forefront preparing students now. This preparation stems from the dress code and hair restrictions which are enforced by Jesuit Prep. When a coat and tie are worn and hair is neatly brushed, a student does not want to get dirty, so they turn businesslike in their manner by learning and acting in a very mature manner. As you can see, the dress code and hair restriction of Jesuit are vital parts of student development. Integration, image, and dressing for success are important benefits of the dress code and hair restrictions. These benefits will be used into each students future to help them move forward within their own career and life. .

Ethics and Public Health Data

Question: Discuss about theEthics and Public Health Data. Answer: Introduction In line with its mandate of providing health care services to the public, the government requires to use its agencies to carry out research and surveillance. This is quite significant because it helps in the collection of data used for detecting disease out breaks, prioritizing, implementing and monitoring public health programs (Thomas, 2014). Nevertheless, the collection of public data, which in many occasions involve private information, should be done in compliance with the national and international regulations. No matter how much important public health data is, its collection, storage, and usage should adhere to the ethical standards. The government agencies have a legal obligation to protect individual privacy and liberty especially for individually-identifiable data (Vayena, Mastroianni Kahn, 2012). The law guarantees each individual to voluntarily participate in a research, have power over the usage of their data and be protected from unnecessary revelation of the same to other unauthorized parties. Although pubic officials entrusted with the collection, storage and usage of the public health data are restricted from violating individual liberties, the law gives them a relief to reveal private information should it be necessary to do so. In such circumstances, it becomes ethically justifiable to disclose individual health information because, by doing so, the authorities are acting for the sake of common good (Thomas, 2014). It can be right if individual privacy is contravened to avail information to be used for achieving a noble public health objective such as monitoring, responding to or identifying a disability, death or disease outbreak in the community. References Thomas, L. (2014) Pandemics of the future: Disease surveillance in real time. Surveillance andSociety. 12: 287200. Vayena, E., Mastroianni, A. Kahn, J. (2012) Ethical issues in health research with novel online sources. Am J Public Health 102: 222530.

Akutagawa essays

Akutagawa essays In all of Akutagawa fs rather dark themed short stories which were assigned, there was clearly a strong emphasis placed on the supernatural. In the conclusion of the first story,  gThe Clown fs Mask h, I got the impression that what initially seemed to be a harmless comic mask could possibly have been haunted and not of this world, and was eerily portrayed as the cause of the main character fs death. In  gThe Immortal h, images of the afterlife found in the Shrine of the Mountain Deity (e.g. the Assistant Prefect, the Little Devil) add to the story fs supernatural theme. However, most of all, the inclusion of the haggard old man who is actually not of this world, and this character fs act of turning the paper into silver and gold coins were rather strong symbols of Akutagawa fs focus on the mystical. In  gRasho Gate h, the man initially respects the corpses found inside the structure and sees the woman as a very evil person for disturbing the dead. It is not until the woman confesses that she must raid the corpses in order to survive that the man decides to rob the woman of her clothes. This greater respect for the dead rather than another human is a rather interesting aspect of the story. Finally, in the story  gWithin a Grove h, it should be mentioned that the account of incident in the grove given by the deceased husband is introduced with the title  gThe tale of the spirit as told through a medium h. As is mentioned in the book fs introduction, Akutagawa fs fascination with the macabre and ghost stories of the Edo Period since his childhood undoubtedly influenced his writing. Other than the assigned readings, the only other work of Akutagawa fs I fve had the chance to read has been  gThe Spider fs Thread h (Kumo no Ito). However, in this story as well, there is substantial emphasis placed on the supernatural. Akutagawa describes the afterlife, and especially hell in rather ghastly detail, even d...

Doves Campaign for Real Beauty Case Study Essays

Doves Campaign for Real Beauty Case Study Essays Doves Campaign for Real Beauty Case Study Essay Doves Campaign for Real Beauty Case Study Essay TABLE of CONTENTS TOPICPAGE Executive Summary1 Problem Statement2 Situation Analysis: Objectives and Goals, Background, Market and External Environment Analysis2 Situation Analysis: Competition Analysis3 Situation Analysis: S. W. O. T. Analysis4 Situation Analysis: Segmentation Analysis5 Situation Analysis: Consumer Analysis6 Key Success Factors and Uncertainties6 Analysis of Alternative Solutions7 Recommendations9 Action Plan and Contingency Plan10 Bibliography11 Executive Summary Kerstin Dunleavy needs to determine how to maintain the Dove brand’s momentum. The key objectives and goals of the Dove product line is to increase market share, develop a strong marketing campaign, retain functional strengths of the brand, maintain the image of the â€Å"Real Beauty† campaign, and staying ahead of competition. Due to the highly competitive industry, marketing communication is critical to ensure campaign momentum. Kerstin must decide how to keep the drive of the initial campaign going. This will be achieved by introducing a new campaign. Through the use of internet, billboards, and media advertising, sincere communication will be achieved by the use of the concept copy thrust. An analysis of how communication messages will reach target market, what the message should communicate, public relation tactics, and sales promotion will take place in order to ensure the objectives and goals of the second phase of the Dove campaign is successful. Case Study: Dove’s Campaign for Real Beauty Problem Statement: Unilever’s Dove beauty product has proven successful of its relaunch and repositioning strategy. Despite this success, Kerstin Dunleavy needs to determine how to maintain the brand’s momentum while staying ahead of the competition and continuing to redefine beauty by maintaining a sense of integrity in society. Kerstin Dunleavy is required to use different advertising, publicity and sales promotion strategies in order to continue onto phase two of the Dove relaunch campaign. Situation Analysis: Objectives and Goals: Initially, Unilever’s objectives and goals of rebranding Dove’s image were to increase market share, develop a strong marketing campaign and retain the functional strengths of the brand. Because of the success from the societal marketing techniques in Dove’s initial campaign, these objectives have expanded to include maintaining the image of â€Å"Real Beauty†, staying ahead of competition and improving communication about Dove’s products in order to increase the sincerity of their advertisements. Background Analysis: Unilever was one of the largest consumer products companies in the world. The company had modified its branding policies in recent years. These modifications have emphasized brand names and a new public image. Unilever have four product lines that are organized into Cooking and eating, Beauty and Style, Healthy Living and Around the House. The Beauty and Style product line had developed Dove in the United States as a non-irritating skin cleaner. An independent study found Dove to be milder than 17 leading soaps and eventually they expanded its product line to included body wash, facial cleansers, moisturizers, deodorants and hair care products. Revenues from this product line reached $3 billion in 2005. Market and External Environmental Analysis: The beauty industry is highly competitive, with well-supported brands, big advertising budgets and a high degree of product similarity. Because of these factors, marketing and communications are crucial to Dove’s success. The development of a strong ethical position has catapulted Dove into a socially sound campaign. In the beauty industry, there is a misconstrued social image of what beauty is all about. This image has had negative effects on women all over the world. Low self-esteem, narrow definition of beauty, and obesity has been the result of advertising campaigns by beauty product companies. The Dove Research Study provided an opportunity for Dunleavy’s team to recreate the beauty image. This recreation has proven to increase Dove’s social responsibility to help women feel good about themselves again. Dove had developed self-confidence work shops for women and girls, which are in line with its objective of maintaining the â€Å"Real Beauty† image. Using women from different ethnic background is also a good strategy for Dove to continue. This strategy welcomes international women differences and Dunleavy’s team gained a competitive advantage by using women of all shapes, sizes and color. Dunleavy’s team used technology in innovative ways to launch the website campaignforrealbeauty. com, online vote casting, chat rooms, electronic billboards and mobile marketing events. The use of technology to market is becoming increasingly popular and Dunleavy should continue to be cutting edge in this category. The website chat rooms will give light to what women want in products and it will also develop a database to help accessing the target market preferred with mass advertising. Since the Unilever Company sells its products internationally, Dunleavy must be aware of many countries advertising legal requirements. This could pose a challenge from the Western Advertising campaign and the Eastern Advertising campaigns. The Internet campaigns with the new Canadian privacy laws may also have different legal restraints that will need to be carefully researched. For example, some chat forums and personal information may need to be protected. The beauty industry has continued to grow. In fact, even in a recession, the beauty industry has flourished and has not been impacted by a decline. With the advances of new technology and ew product awareness, the beauty product industry has been able to deliver products to its customers at reasonable prices. Competition Analysis: Because the beauty industry is highly competitive with similar products, competitors have turned their advertising emphasis from product-related variables to consumer-related variables. This means appealing to the consumer’s emotional psyche and situational influence has become increasingly important. Dove has stepped out of the box and went against its competitors in order to separate themselves and gain a competitive advantage in order to appeal to these emotional psyches. S. W. O. T Analysis: Strengths:  ·Established in 1957, Dove was found to be milder than 17 leading bars of soap.  ·Unilever is one of the largest consumer product companies in the world.  ·The Dove product is a pioneer of its type of product.  ·Unilever has devoted a big advertising budget to rebrand the Dove line and its product image.  ·The first phase of the relaunch of the brand has proven successful.  ·Unilever has quality products and is well positioned.  ·Dove was the first company to redefine the image of beauty; this gives them the competitive advantage. They are now seen as an industry expert with top-quality brands.  ·The creation of the Self-Esteem fund was established and other Not for Profit groups have flourished and women and girls are feeling better about themselves. Weaknesses:  ·Similar product qualities as competitor’s products.  ·Because Dove was the first to redefine beauty, all eyes are on them as a new industry leader.  ·Highly competitive pricing; therefore, leads to small profit margins Opportunities:  ·Redefining Beauty allowed the Dove campaign to distinguish themselves as a quality product and socially responsible company. The new image of what women perceive beauty to be is an opportunity for Dove to develop a strong ethical position and realign ethical and social strategies with their products.  ·Since the campaign, sales have continued to rise, but high product saturation suggests that the industry is in its maturity stage.  ·Technology has allowed the Dove Campaign to reach women internati onally.  ·Free Media coverage by means of journalists, TV shows (Oprah), high profiled debates, and open forums have given Dove free press on their products and their public image. Threats  ·Highly competitive environment. The relaunch campaign could fizzle away and competitors could imitate Dunleavy’s campaign.  ·Since there is a lot of free media coverage, Dove is unable to control this coverage and some negative publicity could be reflected on them. Segmentation Analysis: Segmentation Chart for Dove Beauty Products SegmentYoung WomenMid Aged WomenPrime Time Women Qualifying Dimensions Who? Girls and Women Age16 to 29Women Age 30-39Women Age 40 and older What? Moisturizing creams, tanning enhancer creams, acne creams, cleansers, SPF ProductsMoisturizing creams, cleaners, SPF productsPro-Age wrinkle creams, cleansers, Oils Why? Used to treat different skin problems at different stages of life. Reduce the acne and moisturizeUsed to treat different skin problems at different stages of life. Example reduce the appearance of the start of fine lines and wrinklesUsed to treat different skin problems at different stages of life. Example reduce appearance of wrinkles TrendsGrowingGrowingGrowing Determining dimensions Benefits soughtTo promote a habit of proper cleaning patterns and applying sunscreenTo promote a habit of applying sunscreen and how to prevent early appearance of wrinklesTo reduce the appearance of wrinkles and to properly moisturize Consumer Analysis: Dunleavy’s first phase of the campaign targeted 30 to 39 year old women. This target market is selected because these women have not yet tried skin-firming products. The broader segment is any woman who uses creams, soaps and lotions. In order to convey its message effectively to its target audience, the Dove Research Study revealed that all women want to be beautiful, but was feeling pressure from beauty product advertising to convey to an unrealistic image of beauty. Unilever used this research and insight to have women look at themselves and open a dialogue on what beauty is. Due to this newfound beauty image, consumers have reacted to the Dove product line by switching from competitor’s products. Consumers are becoming loyal and consumer retention is high. This increase in market share gives Dove an opportunity to retain this specific target market in the future. If consumer retention is achieved, then a new target market could be established for women 40 and older. At this age women would start to see the effects of aging and creams geared specifically to this new stage of life could be promoted. See Exhibit 1 for additional information. Key Success Factors and Uncertainties Key Success Factors. The main factors, which are vital to the success of the continued momentum of Dove’s campaign, need to include a sense of integrity in its repositioning strategy, and to complete a value-driven marketing communication strategy, in order to increase the sincerity of their advertisements. Maintaining the image as the â€Å"industry expert† and â€Å"top-quality† brand is also a key success factor. Key Uncertainties. The biggest uncertainty with the phase two of the relaunch of the Dove Campaign is how the competition will react to the campaign and if they follow suit, what Dove can do to stay a step ahead. Analysis of Alternatives Screening Criteria: Three decision criteria will be applied to each of the suggested alternatives to select the best fit for Dunleavy’s phase two of the relaunch campaign. Those criteria are:  ·the alternatives ability to market effectively to the desired target market.  ·the alternatives ability to effectively convey the sense of integrity and positive attributes of what â€Å"Real Beauty† should portray  ·the alternatives ability to remain an industry expert and product quality image Alternatives: Alternative #1 – Develop and present a strong presentation to continue the â€Å"Real Beauty† campaign Pros:  ·Presentation will convey the positive aspects of the current campaign by highlighting key factors of success. The campaign would continue to be used as a promotional tool, which focuses on the ability to reach a mass target market.  ·A strong social and ethical presence is created and brand loyalty and longevity is established. Cons:  ·Since the campaign has proven to be such a success, competitors may follow suite with a similar campaign and Dove may find themselves blending with them. This alternative is considered to be a viable alternative as it meets all of the decision criteria; however since competition is fierce in this industry, it is likely Dove’s competitors will follow suit and Dove would then lose their competitive advantage. Alternative #2 Develop and present a strong presentation to introduce a new campaign, with the continued use of internet, billboards and media advertising. Special attention will be given to the concept of copy thrust, in order to improve the sincerity and communication that is desired with the Dove products. Pros:  ·Presentation will introduce a new campaign, but focus on key objectives and goals sought by Unilever.  ·Keep ahead of the competition by being unpredictable in its marketing campaigns and also by being an industry leader.  ·Campaign could be directed at a new target market, which would increase market share  ·New campaign can use already established media and technology to promote its products and connect with its target market. Cons:  ·A new advertising campaign can be costly. There is a risk that the new campaign will not be successful and will be over shadowed by phase one of the â€Å"Real Beauty† campaign, that is, high expectations to live up too. This alternative is considered to be a viable alternative as it meets all of the decision criteria, it is considered to be a stronger alternative than alternative #1 because it allows Dove to remain an industry expert and stay a step ahead of its competitors. It also allows Dove to control the communication me ssages to its target customers. Evaluation of alternatives. Alternative 1 satisfies some of the evaluation criteria, by continuing to provide good branding image. It will also continue to enforce the new idea of the â€Å"Real Beauty† image. Alternative 2 is the best option, as it will allow Dove to step ahead and create a new target market. Because of the success of the first campaign, Dove is in the public eye and how messages are reaching the target audience is crucial to keeping the momentum alive. Analysis of Alternatives Decision Matrix To determine the best alternative a weighted decision matrix and rating scale is used. For rating the alternatives, 1 is a low rating and 5 is a high rating. Alternatives Evaluation criteriaWeight12 #1-Market effective the desired target market25%34 #2-Convey a sense of integrity25%34 #3–Retain strength of the Dove brand25%44 #4-Ability to remain an industry expert25%35 Weighted Total 100%. 751. 25 Alternative 2 offers the greatest match to the evaluation criteria as it received the highest weighted total in the decision matrix. Recommendation: While both of the alternatives meet the decision criteria and are considered viable alternatives, a choice between the alternatives should be made based on their order of effectiveness from the decision grid. Alternative two offers an introduction to a new target market, improved communication strategies and maintenance of the â€Å"top brand quality† and â€Å"industry expert† image. Dunleavy needs to follow specific advertising, publicity and sales promotion strategies to ensure the new campaign continues the required momentum that Unilever is looking for. The following action plan will explain how to achieve these desired objectives and goals. Action Plan: Short Term (0-6 months): Analysis of the how the communication messages will reach the target market. Dove’s promotion method should be to communicate brand and product information to its potential target market and influence their behaviour and attitudes. Dove has accomplished this successfully by means of mass selling. This method should be continued in the new campaign as it has the ability to reach a large audience at the same time, which proves to be cost effective. The new campaign should focus on institutional advertising, that is, continue to promote the company’s image and reputation. Since Dove is at the maturity stage and brand insistence is increasing, Dunleavy should promote the new product by reminder advertising. Since the new market of women over 40 is being targeted, the Dove Pro-Age product line should be the main product promoted. The development of new billboards, a new product website, and advertising campaigns are communication tools that need to occur. Analysis of copy thrust, that is, what the message should communicate. Dunleavy needs to listen to the research and use the AIDA model to help guide what messages should be on the Billboards, new website and advertisements. Attention – Continue to use real women in advertising and billboards. Holding Interest – the use of women over 40 is a must and their experiences and attitudes must be portrayed in order to set the tone of the ads desired. Arousing Desire – the desire to stay looking young, yet embracing age will be a key requirement in the ads as well. Obtaining Action – is the desired end result that the Dove product is looking for. By using direct-response ads to encourage consumers to research or encouraging Pro-Age instead of Anti-Age may be a technique to spark buying behaviour and it will keep in line with the original â€Å"real beauty† image. Increase Public Relations Continue to work with media to generate positive publicity of growing old gracefully and embracing the prime time stage of life. This type of advertising strategy has work well for dove in the past and it has many benefits. For example, it is free; highly credible with consumers, uninvasive, and the audience is more attentive. Dove will need to ensure the copy thrust of publicity is what it is intending to say. The one draw back of free publicity is that Dove will not be able to totally control what is said; however, they can steer the media into the right direction. Since the current image of Dove associated with media is favorable, this should be a relatively easy task. Sales Promotion A sales promotion should be used to generate and stimulate the new target market. This can be done by customers going onto the new product website, to access free products or coupons. Sales promotion will only last for a short time, but may entice customers to switch from a competitors brand, or try a new product. Longer Term: Once the communication strategies are in place, Dove should continue to support its Not for Profit groups and foundations. By showing this continued support, Dove is showing how committed they are to ensuring confidence in woman is important to them. This will increase brand insistence, consumer loyalty, and company image. Monitoring website traffic, forums, and comments should also continue. This will give Dove insight to creating new products, and learn the new trends in marketing. Contingency Plan: If the new campaign does not flourish the â€Å"Real Beauty† Campaign should continue and new ideas should be generated in order to stay ahead of competition. Dunleavy needs to be consistent in her communications to the public and each message should be carefully analyzed in order to portray the proper image. Bibliography 1. Perreault, William. , McCarthy, Jerome. , Meredith, Lindsay. , Ricker, Lynne. , (2007). Basic Marketing A Global-Managerial Approach 12th Edition. 2. Web site www. doveproage. com 3. Web site www. campaignforrealbeauty. com

The future of Food Supply Chain Essay Example | Topics and Well Written Essays - 1500 words

The future of Food Supply Chain - Essay Example With the concern moving to the scarcity of resources, the world is facing a new challenge of producing more with lesser resources. The food supply chain industry is dominated by features like increasing demands, increasing volatility risks and limitation of resources. Discussion There are various factors that are likely to shape the future of the global food supply chain industry. The factors arising from the suppliers’ side are: increased competition for expenditures by the consumers, major changes in the operating environment, improvement of the quality of the commodities, high differentiation level of food products, cost-effective and flexible modes of logistics. The factors arising from the viewpoint of the customers are nutritional qualities of the food products, health benefits, sensitivity of the customers towards safety and quality of food, ways of production, place of production, environmental and social concerns and welfare of the community. The most important elemen ts for consideration in the designing of the food supply chains are on-shelf availability and cost efficiency for the businesses. But in the light of the emerging environmental concerns other factors like greenhouse gas emissions, energy conservation, increasing traffic congestions and transportation costs are also gaining importance. Challenges The future of global food supply chain focuses on the following critical dimensions: The global food supply chain industry is feeling the necessity of a paradigm shift in the processes as the future of the industry is considered to be highly different from the past trends in the industry. The need for adopting the latest technologies and innovations by the supply chain like the adaptation of the green supply chain is critical to comply with the raising environmental concerns all across the globe. The challenges arising in the global market which will influence operational changes in the major companies involved in the food supply chain indus try. The food supply chain industry has identified the need to implement a new business model to deal with critical issues like taking up new business opportunities and achieving sustainability in the industry. The increasing demand and the scarcity of resources is a major issue faced by the global food supply chain industry (McKinsey & Company 7). The population of the world is increasing in manifolds and so is the necessity to provide food and nutrition to the global population. According to the latest statistics, more than 850 billion people throughout the globe do not have proper access to food commodities and are more sensitive to price increases and nutritional concerns. The global food supplies need a boost by a considerable increase in the production of environmentally sustainable food commodities. But reaching stabilization is difficult due to the complexity of the food supply chains and the various factors diversely affecting its operations. Internal forces driving change The major changes in the food supply chain industry that will influence the changes in the supply chains are the flow of information, consumer behavior and the movement of goods (McKinsey & Company 12). Since these are internal changes occurring within the industry, the industry would have some control over reshaping these factors. Information flow: The proper flow of informatio

Aerodynamics Homework Essay Example | Topics and Well Written Essays - 250 words - 1

Aerodynamics Homework - Essay Example ility develops forces that move it further from its position and neutral stability enables the aircraft to maintain the position without moving forward and backward. Control refers to the effectiveness of displacement of regulating features of an aircraft that determines the rate at which the attitudes and direction of flight can be altered. Aircraft control plays a critical role in other features such as stability and maneuvarabilty since it can easily respond to manipulations. Maneuverability is the ability of an aircraft to change direction and attitude as required. Maneuverability is vital in maintaining the stability of an aircraft. This implies that for an aircraft to maintain stability, it must have the tendency of returning to the straight, upright and level attitude (Skiba, 2002). Maintaining a straight level flight and a suitable stability requires aircraft designers build bodies in different levels of static and dynamic stability. The wings of the Spirit of St. Louis were attached above the weight. Charles Lindberg was impressed with the lateral stability of aircraft because the weight that was low above the wing would act as a pendulum to minimise chances of rolling if one if one wing dropped. This type of stability is positive since it was intended to return the aircraft to its original position in case of a disturbance (Skiba,

The History Of Cyber Predator Media Essay

The History Of Cyber Predator Media Essay It has been said that the internet is to information and social networking as fire was to the caveman (Hudson, 1997, p. 7). The internet is a wealth of information, some of which may be used in research, continuing of education, as a tool to communicate with old friends or discover new acquaintances. For others, its a place to spend time shopping, for some a way to travel to far off places, for a few, a place to express anger and to bully the unsuspecting. For the perverted, its a place to entice and prey on the youngest web surfer and lure them into the deepest, darkest place the net has to offer. The cyber predator lurks on the internet with the most deceitful and cunning intentions, continuously attempting to attract the innocent to satisfy their own perverted sense of pleasure. Cyber Predator The internet has ignited excitement for learning on a global scale. Adults and youth alike surf the internet for the purpose of shopping, social networking and occasionally the thrill of the instant message or chat. A false sense of security combined with the perception of anonymity, with little regard for personal information obscures the dangers that lurk beneath a mesmerizing facade. Online interactions can expose youth to an insidious danger that can expose their safety and literally become a threat to their well being. What is this major threat that can harm the most internet savvy youth of today? With the exponential growth of online social networking, within sites such as MySpace or Facebook, predators lurk with intentions that reach far beyond friendship. Social networking sites are the fastest growing forms of universally accessible communication. The knowledgeable cyber predator already has this figured out. Between the years 2007 and 2009, MySpace evicted 90,000 profiles of convicted sex offenders (ABC 2009). Preceding 2007, 29,000 sex offenders had been identified and removed from the social networking site. These networking sites have become the new playgrounds for our youth. The Predator Who is the cyber predator? Look around at the next PTA meeting, church social gathering, or soccer game. They could be your Priest, Rabbi, doctor or lawyer, family friend or the neighbor next door. The cyber predator does not wear a sign, they are not of any particular age or race, and they rarely announce their intentions. They hide with anonymity. Picture a middle aged man, lonely, maybe a widower, divorced or who has lost the spark in his marriage. While surfing the web, a fantasy develops of a younger woman, looking for an experienced man, someone to show her the way. During one of his trips into cyber space he finds his way into one of the many famous on-line chat rooms, looking for romance in his local area. There he meets an exciting young girl, the one in his fantasy. At this point, its not important what they have in common. They chat for a while and agree to chat again. Over time, he thinks the relationship is developing. He begins to gains her trust. They exchange email addresses and phone numbers and manages to get her home address. Emails are sent, many photos are exchanged and eventually the phone call is made. The meeting is set. But wait, she is not really 18. Was that part of the fantasy? He begins to build her confidence and trust into what she is looking for in an online relationship. She seems so mature at times, yet naive and innocent without many of life experiences. He will show her what she needs to know. He convinces her to meet would be acceptable. Well just meet, talk and get to know each other. The meeting is set. He has bought her a gift. He will buy her dinner and all will be fine once she gets to know him. Its just an innocent meeting, right? Or is this a common method of the predator? Todays scheming predator relies on the internet and support groups to aid in the identification and methods to exploit children (Davis, McShane, Williams, 1995). They often use false profiles to lull parents into a false sense of security about the strangers presence within the family structure (Mahoney and Faulkner, 1997). This false sense of security often aids in the deception of what actually is occurring. They use their knowledge of computer technology as a method to gain the information they are desperately seeking. The expertise and skills they possess is not strictly related to collecting child pornography, downloading and trading of encrypted pornographic photos and movies, or searching peer to peer file sharing sites. This is only part of their pattern of behavior. The crafty predator searches the social networking sites, blogs, online game rooms, surveys and contests for details containing personal information such as; club affiliations, school names, neighborhood friends , parents names, addresses or locations that might be significant in their future search. From there, they begin their search in one of the popular search engines, keying off of a personal name, names of parents or step parents, addresses, friends names or the name and address of a school. They might get lucky and come up with a few personal pictures or additional details to help them extend the search. For the unsuspecting, the details provided in chat profiles can contain a wealth of information. But what does the predator look for? What are the details for that perfect match that will be the enable for him to proceed and get to know his a found friend? The Victim In todays fast paced world, the internet has a way of providing immediate feedback; some of that feedback can be a fun and thrilling challenge. The fast response of the chat can be filled with humor, sarcasm, or trust for developing friendship. For the unsuspecting, it can be a place to share feelings and the frustrations of their young life. More often then not, many kind sympathetic strangers will be willing to lend an ear, offer advice, or just listen to ones problems with their parents. Children are often naive and trusting of others and simultaneously are in need of attention and affection. In the vastness of the cyber world, its easy for a skilled predator to pick up on the signs of loneliness (McKenna Bargh, 2000) and befriend the young and impressionable. With advice and a kind word, they seem compassionate and more understanding than their parents. On the outset, they share the perception of common feelings. As the chat progresses, the skillful predator is looking for someone who seems lonely or maybe detached from their families. The victim now has a new friend, someone who seemingly understands their problems better than their parents do. With the illusion now set and with a little convincing, the problems seem magnified and a secret alliance is now formed. For the young victim, it is not clear they are chatting with a seasoned pro, the online predator. The Method When one thinks of the child predator, the vision of a stranger showing up at the playground with candy and photos of lost puppies comes to mind. This common or traditional method of child victimization, usually involved a target that was in close proximity; sporting events, youth activities or church groups and the resulting abduction was quick and with devastating results. Today, the new playground is a virtual world, and the predator hides in cyber space. In contrast, with past scenarios, the predators of today typically have a large number of attempts and a small number of successes. Their process is slow and gradual, building a trust as they progress towards getting to know their victim. This clever manipulation is commonly referred to as Grooming. Grooming involves a skillful process of manipulation typically initiated through a non sexual approach, designed to entice the victim into a sexual encounter (Brown, 2001). The predators friendship is the initiation into the grooming process. The exploitation is unhurried and measured; without reference to anything sexual, over time this gradual process intensifies. Through ongoing interactions, online conversations, gifts, and phone calls the child begins to lower their inhibitions and no longer perceives the predator to be an outsider. This close bond is the enabler that creates a victim more likely to comply with sexual advances. After months of this online relationship, the childs def ense mechanism is gone and the predator is now viewed as a peer. Todays youth is exposed to pornography in many different ways. Accidental exposure may result from a mistyped word in search engine or spam emails. Others may seek pornography on-line or freely share provocative pictures of themselves to friends and peers. This exposure, accidental or not, has desensitized the youth of today to pornography. All forms of youth exposure pornography have aided the methodical predator in his online quest for sexual solicitation. Gradually, the predator exposes the child to more pornography and begins the acceptance process of the child to nudity. Over time, he gradually suggests the child photograph themselves in sexually provocative poses, then pass along the photos, convincing them that this will help validate the relationship. The predator may send child pornography, hoping to stimulate curiosity and convince the child that sexual relationships with adults is accepted and widely practiced. Once again, building on the relationship, the predator knows, the closer the bond, the more likely the victim will be to comply with sexual advances. Once the stage is set, it is easy for the confident predator to arrange and establish the face to face meeting. The unassuming victim, over time, may have learned to trust the predator more than their own parents and nothing will stop them. The predator, having convinced the victim they live locally, may travel great distances to facilitate the meeting. As seen in the popular television series, To Catch A Predator (Dateline NBC) many predators are caught up in the moment and do not see anything wrong with their intentions. Others know exactly what they are doing and will go to great lengths to preserve the relationship to satisfy their perverse behavior. Summary A year long survey conducted in 2001 of 129 internet-initiated sex crimes involving victims age 17 or younger, found face-to-face meetings had occurred in 74 percent of the cases. Ninety three percent of those encounters included sexual contact. Seventy-five percent of the victims were girls. A large number of the victims report they had willingly met and had sexual encounters with the predator (Lewis, Miller, Buchalter, M. P. AR. 2009). Researchers have concluded the increase in online child exploitation can be directly linked to increased internet accessibility and anonymity as well as the commercialization of exploitive material and the production and dissemination of digital imagery. By 2005, ninety one percent of all children had access to the internet (Whitaker, Bushman, 2009) and sixty six percent stated they had no parental supervision while using the internet. The first line of defense in preventing children from becoming victims of online predators must be the parents and primary caregivers. A communicative parent-child relationship, appropriate sexual education and parental participation in child internet activities are critical factors in preventing children from falling victim to the online predator.